Understand customer needs
Learn what users are trying to do and where the current experience gets in the way.
05 /Product & experience design
Make your services easier to use.
Make your apps and online services easier to use.
THE MAIN STEPS
- 01Listen
- 02Plan
- 03Design
- 04Test
The business need
01 / Your business need
WHAT NEEDS TO IMPROVE
People may struggle to find information, complete a purchase or finish a task. Adding more features may not solve the problem.
WHAT WE HELP YOU ACHIEVE
Clearer screens and journeys that help customers and employees complete what they came to do.
CUSTOMER NEEDS · DESIGN · PROTOTYPES02 / How we help
What we can
help you with.
We work with your customers and employees to understand what they need. Then we design and test screens and user journeys before development, including accessible Arabic and English experiences.
Design clear screens and journeys
Create accessible Arabic and English experiences for customers, citizens and employees.
Check before the full build
Let users try an early design and use their feedback to improve the plan.
03 / Service offerings
A closer look at
what we deliver.
Choose the services that fit your challenge. We agree priorities, scope and success measures with your team before delivery.
01 / Application Engineering
Product discovery & service design
Understand the people, decisions and handoffs behind a service before committing to the build.
What we can help you with
- Customer and employee research
- Service blueprints and journey mapping
- Value proposition and prototype planning
Example use
Map a permit application journey to identify repeated questions and avoidable handoffs.
What we can measure
Validated customer needsSteps in the service journey
02 / Application Engineering
UX, UI & interactive prototypes
Make complex services easier to understand and use, then test the experience before investing in full development.
What we can help you with
- Information architecture and interaction design
- Web and mobile interface design
- Interactive prototypes and usability testing
Example use
Let customers try a new account-opening flow and identify confusing steps before development.
What we can measure
Usability task successTime to complete a task
03 / Application Engineering
Design systems & accessible experiences
Keep experiences consistent across products, languages and devices with shared patterns teams can maintain.
What we can help you with
- Reusable components and design guidance
- Arabic and English experience design
- Accessibility reviews and remediation
Example use
Create a shared set of forms and navigation patterns for a bilingual service portfolio.
What we can measure
Component reuseAccessibility issues resolved
Examples illustrate possible uses. Measures are agreed against your starting point; they are not promises of a specific result. Platform names describe technologies we can support. They do not imply a CodeX71 certification, vendor partnership or endorsement.
Our expertise04 / Business examples
How this can help
your business.
Examples of how this service could help. These are not completed customer projects.
A new service
Test the idea before building
Turn a business idea into a simple design that users can try and give feedback on.
Plan your projectAn existing app
Fix the steps where people get stuck
Find confusing screens or unnecessary steps and redesign the important parts.
Plan your projectConsistent experiences
Make every screen familiar
Create reusable designs that work across web and mobile, with accessible Arabic and English layouts.
Plan your project05 / How we work
How we work
with your team.
WHAT HAPPENS AT EACH STEP
- 01
Understand the people using it
Talk to users, map their tasks and agree what needs to improve.
- 02
Create and test the design
Organise the information, build sample screens and check them with users.
- 03
Prepare it for development
Give the team the designs, guidance and priorities needed to build the product.
06 / How we measure success
BUSINESS RESULTSHow we measure
progress.
Clarity
Whether people understand and complete the task
Ease of use
Errors, difficult steps and accessibility issues
Confidence
User feedback supporting design choices
We agree the measures and targets with you, based on your starting point and the work included.
UAE PRIORITIES. PRACTICAL ACTION.
Connect this service
to your UAE priorities.
Explore practical outcomes and the relevant initiatives, then choose a first step for your organisation.
YOUR QUESTIONS
What you need to know.
Can we start before all the features are decided?
Yes. Early designs and user feedback help decide what belongs in the first version and what can wait.
Do you design in Arabic and English?
Yes. We plan the content, layout and steps for both languages from the start, including right-to-left screens.
Discuss your application
or AI use case.
Start with a free workshop. Customers and partners can define the problem, the intended outcome and a practical next step.
Book a free workshopThe initial discovery and consultation workshop is free. Detailed assessments, POC, POV and delivery work are scoped and priced separately before you decide to proceed.