Websites and content tools
Build portals and booking services, connect your content system and move content when needed.
08 /Customer experience & growth
Help customers find you and take action.
Websites, commerce, Salesforce and marketing tools that help customers find you, buy from you and stay with you.
THE MAIN STEPS
- 01Understand
- 02Connect
- 03Publish
- 04Improve
The business need
01 / Your business need
WHAT NEEDS TO IMPROVE
Customers can leave when information is hard to find, pages are confusing or online tasks take too long.
WHAT WE HELP YOU ACHIEVE
A website or portal that helps customers find useful information and complete tasks, with tools your team can manage.
CMS · Commerce · CRM · Marketing02 / How we help
What we can
help you with.
We build websites, portals and booking services that are easy to use and manage. We connect content platforms, including Adobe Experience Manager, and use customer insights to improve journeys. We also make content easier for search engines and AI search tools to understand.
A better customer experience
Use approved customer information and feedback to improve the content and steps that matter.
Search and ongoing improvements
Make content easier to find through search engines and AI tools, then review what visitors do to guide improvements.
03 / Service offerings
A closer look at
what we deliver.
Choose the services that fit your challenge. We agree priorities, scope and success measures with your team before delivery.
01 / Application Engineering
Websites, CMS & digital experience
Give your teams an easier way to publish useful content and give customers a consistent experience across channels.
What we can help you with
- WordPress, Sitecore and Adobe Experience Manager
- Content migration and publishing workflows
- Headless CMS and multilingual websites
Example use
Let business teams update service information through a reviewed publishing process in Arabic and English.
What we can measure
Time to publish contentContent accuracy
02 / Application Engineering
E-commerce & connected retail
Make buying easier by connecting the storefront, payments, product information and order operations.
What we can help you with
- Shopify, Adobe Commerce and WooCommerce
- B2B commerce, SAP Commerce and Kibo
- Store migration, payments and integrations
Example use
Connect a trade customer’s pricing, order placement and fulfilment status in one buying journey.
What we can measure
Checkout completionOrder exceptions
03 / Application Engineering
Salesforce consulting & development
Make customer information work across sales, service and field teams through a Salesforce setup that fits your processes.
What we can help you with
- Sales Cloud, Service Cloud and Field Service
- Experience Cloud, CPQ and custom applications
- Lightning, AppExchange, Einstein and integrations
Example use
Give sales and service teams a shared customer view with a clear handover after each sale.
What we can measure
Customer handover timeCRM data completeness
04 / Application Engineering
Marketing technology & automation
Connect content, campaigns and customer journeys so your team can deliver relevant follow-up with less manual coordination.
What we can help you with
- Adobe Experience Cloud and marketing platforms
- Campaign workflows and lifecycle messaging
- CRM, consent and channel integration
Example use
Trigger a relevant follow-up after a product enquiry and keep sales informed of the customer’s next step.
What we can measure
Qualified follow-up completionCampaign-to-opportunity conversion
05 / Application Engineering
Customer data & product analytics
Understand how people use your product and where the experience needs attention, using an agreed measurement plan.
What we can help you with
- Customer data integration and segmentation
- Product usage and funnel measurement
- Pendo, Segment and analytics integration
Example use
See where new users stop during onboarding and test a clearer route to their first useful action.
What we can measure
Activation rateFunnel drop-off
06 / Application Engineering
Search visibility & useful content
Help customers find and understand your services with clear answers, sound website structure and content that serves real questions.
What we can help you with
- Technical SEO and content planning
- Search-friendly pages and structured information
- Search performance and enquiry measurement
Example use
Build a clear answer page for a customer question and track whether it leads to relevant enquiries.
What we can measure
Relevant search visitsQualified enquiries
07 / Application Engineering
Digital campaigns & performance marketing
Connect campaign spend to useful business enquiries, with clear targeting, landing pages and follow-up.
What we can help you with
- Paid search and social campaigns
- Email and customer communication programmes
- Landing pages, attribution and optimisation
Example use
Test a focused campaign for one service and review enquiry quality with the sales team.
What we can measure
Cost per qualified enquiryEnquiry-to-meeting conversion
Examples illustrate possible uses. Measures are agreed against your starting point; they are not promises of a specific result. Platform names describe technologies we can support. They do not imply a CodeX71 certification, vendor partnership or endorsement.
Our expertise04 / Business examples
How this can help
your business.
Examples of how this service could help. These are not completed customer projects.
Content and websites
Make information easy to manage
Build clear pages in the languages you need, with simple steps for your team to update and approve content.
Plan your projectCustomer journeys
Help people take the next step
Use approved customer information to make services and content more relevant.
Plan your projectSearch
Make your business easier to find
Build clear, accessible content that search engines and AI search tools can understand.
Plan your project05 / How we work
How we work
with your team.
WHAT HAPPENS AT EACH STEP
- 01
Understand what customers need
Review the current journey, content and systems, then agree what to improve.
- 02
Build a connected website
Connect content, forms and other tools, with clear privacy and access controls.
- 03
Help the team manage it
Set up publishing roles, quality checks and a plan for ongoing improvements.
06 / How we measure success
BUSINESS RESULTSHow we measure
progress.
Findability
Pages found through search and useful visits
Customer experience
Tasks completed and information found
Content management
Time and effort to publish accurate updates
We agree the measures and targets with you, based on your starting point and the work included.
UAE PRIORITIES. PRACTICAL ACTION.
Connect this service
to your UAE priorities.
Explore practical outcomes and the relevant initiatives, then choose a first step for your organisation.
YOUR QUESTIONS
What you need to know.
Can you use our current content management system?
Yes. We review how content is stored, updated and published, then plan the connection. We can work with platforms such as Adobe Experience Manager and other content systems.
Can you help with search visibility?
Yes. We improve how content is organised and understood by search engines and AI tools. Rankings and recommendations are decided by those platforms and cannot be guaranteed.
Discuss your application
or AI use case.
Start with a free workshop. Customers and partners can define the problem, the intended outcome and a practical next step.
Book a free workshopThe initial discovery and consultation workshop is free. Detailed assessments, POC, POV and delivery work are scoped and priced separately before you decide to proceed.